One of the most effective marketing strategies we've experienced is to combine several channels into a comprehensive message. By using different channels you dramatically increase your ability to reach your audience, reinforce prior messages, and set the table for future communications.
- An invitation on your website to register for special offers
- Send an email blast to your customers with a link to offers on your website
- A follow-up postcard campaign to users who have not taken advantage of any offers in X number of days
By using all of the available channels at your disposal to reinforce the same customer behavior, your likelihood of a sale is increased. Of course it is possible to overwhelm consumers with messages,
so each campaign must be crafted carefully. When coordinated correctly, however, the return is far greater than simply blasting an email and hoping for consumer action.
today and we'll work with your team to develop a multi-channel approach to your next marketing campaign.